Custom Research

Marketing conditions constantly change. Campaigns that worked at one time or in one region may not work in another. The data is what sets marketing levels apart.

Understanding the sources of the data, how the data is tagged, how tagging may subtly shift across multiple asset types, and how the data aligns to the marketing questions you want answered - can collectively make an enormous difference in understanding the effectiveness of your marketing investments.

ROI Tactical Marketing is an analytical consulting company that analyzes all your available data sources to uncover whether your data sources can support answering your marketing ROI questions.  When your sources are not aligned, we provide execution plans for what data source changes need to be made, or alternatively, what ROI questions your current data sets are capable of answering.  ROI Technical Marketing provides marketing strategies and solutions aimed at improving efficiency and measuring marketing impacts to revenue.

In a world where data is a primary focus, marketing analytics connects marketing activities with outcomes through business intelligence. Having access to specialized marketing analytics consultants allows you to bridge the gaps in marketing data and to extract business insights.